"Market This! is the perfect action-focused book for a small business owner in seek of more sales. Sherry Prescott-Willis presents a practical and straightforward set of exercises with great examples that lead the reader through the process, from positioning your product or service to targeting customers and customer segmentation, to creating demand. I recommend this book to anyone ready to take their business to the next level."

Kate Purmal President,
Kate Purmal Consulting


"If you are looking to market your products or services in an increasingly competitive environment, this book is a must-read! What makes this book unique is the author's ability to articulate fundamental marketing concepts in a seemingly simple, yet effective manner and combine it with measurable results that directly apply to your business. If you are a small business looking to market your services or your product or a large business looking for better results from your marketing dollars, working with this book will almost certainly have a sizable positive impact."

Prashant Prahlad
Entrepreneur and INSEAD MBA Candidate, Silicon Valley American Marketing Association Board of Directors, 2009
 

"Sherry's book, Market This!: An Effective 90-Day Marketing Tool is exactly the type of book that entrepreneurs and business owners need in this economy to help them jump-start their marketing efforts. Market This! should be recognized for its unique ability to help businesses of all sizes to make better marketing decisions that can ultimately impact revenues."

Jeff Keen
President and CEO, USABookNews.com


"Sherry's book Market This!: An Effective 90-Day Marketing Tool really helped to expand the way I think about marketing a production business. Reading the book and exercises helped me to promote aspects of my skill sets that I had never thought to market before."

Kevin D. Johnson, Jr.
Director/Producer, Northstarr Media Group


"I have been a a marketing communications professional, instructor and consultant for over 10 years. During that time I have read and used many books and publications in my work. I highly recommend anyone considering a new business, currently in business or responsible for a marketing department to get Market This! The easy-to-read and understand language allows you to hit the ground running right away. It is a no-nonsense approach to creating a fundamental marketing strategy that works!"

Karen Auguste
CEO, Purple Lynx


"Market This! has moved to my top 5 of must reads for all entrepreneurs, writers, marketers, consultants and anyone selling anything.  It is geared clearly towards small business owners, although the lessons apply to businesses small and large.  Sherry takes marketing out of the consultants' lingo and into the entrepereneurs' hands.  I read the whole book and did every exercise in one weekend as I just was so excited.  It really helped me focus on where our weaknesses in marketing are and helped me focus where to go.  It is perfect for entrepreneurs, writers with book proposals, consultants, lawyers...the list goes on and on.  Thank you to Sherry for sharing her knowledge in a simply and tangible way that helps ever entrepreneur get going on a doable marketing plan for increased revenue."

MF Chapman,
CEO/Founder Cubes&Crayons, Outside the Cube, A community for professionals & entrepreneurs


"Reading this book had a profound difference on how I market myself. The best part was that the book was easy to read, the exercises were bite-sized and effective, and I actually got my plan together. I've had my own business for years and I found the book the best tool to get my marketing plan updated for the new challenges with the economy. I've even done a few of the exercises with my clients and it has helped them make wise decisions on where to spend their time and marketing dollars. It's a must-have book for your bookshelf."

Vanessa Mikk
Principal, Mikk Studios


"Sherry does not just 'give a man a fish and feed him for a day.' She teaches her readers 'how to fish' by providing a framework for evaluating and re-evaluating their business, helping them become marketers for a lifetime. This book can be useful for both well-established businesses and small businesses. Sherry's methodical process enables readers to take a step back to evaluate their business - something most business owners/executives could benefit from in this dynamic marketplace. I have already recommended it to two small business owners this week!"

Lia Theologides Mukhar
Strategic Marketing Consultant


"Sherry's book is an excellent, pragmatic tool. She has distilled a very large subject into smaller, crucial, real world, actionable steps. Whether this is your first time putting together a written marketing plan or you've done many before for yourself or others, you'll find her advice and twelve self-evaluation exercises invaluable. I assumed I knew my customers but gained some very useful insights working through Sherry's exercises. These have helped me fine-tune my messaging. This book couldn't have come at a better time for me given today's economic challenges!"

M.A. Brasted
Marketing Consultant


"This is a great marketing tool whether you are already a marketer or you are an entrepreneur that needs help and guidance in marketing. I highly recommend this book!"

Rina McCord
PR and Marketing Consultant, MarCom Now


“Most marketing books are filled with mind-numbing jargon and ponderously complex models....not this book. Writing with an engaging straightforward style and offering useful pragmatic exercises, Sherry Prescott-Willis shows the reader how to create a high-impact, customer-engaging marketing blueprint. Leaders of often-ignored small businesses and start-ups will be particularly pleased with this book.”

Oren Harari Author, Break from the Pack
Professor of Management, University of San Francisco


 “I have owned an award-winning marketing agency in Silicon Valley for 20 years so I can honestly say that Sherry has created a book (and program) that is extremely valuable! Over the years I’ve consulted with many startups and small business owners, and it never ceases to amaze me how many of them have the ‘If I build it, they will come’ mentality. They pour tons of money into creating their product or service, but don’t put much time into creating a marketing plan to promote it! Sherry’s straightforward methodology takes the mystery out of ‘marketing’ to successfully build a brand, increase sales, and generate awareness. Her book is a must-read for any entrepreneur, in any industry, getting ready to (or struggling to) launch their business!”

Lisa Orrell: President & CEO of M7 Inc. (M7Design.com)
Speaker, Consultant & Author of the popular book:
“Millennials Incorporated: The Big Business of Recruiting, Managing & Retaining the World’s New Generation of Young Professionals”


“This book is great! It’s an essential tool for the businessperson looking to make smarter marketing decisions! I just used it for a consulting client I have that is selling to big companies and it was a great resource.”

Chris Taylor
Partner, The Tager Group


“What’s important about this book is that the real-life exercises presented really work for a business. What Sherry has done is create a simple and fun way to really get to those core elements that every business owner needs to understand before making necessary and often times tough marketing decisions. She has set up a marketing platform for success that is easy-to-understand and makes perfect sense for anyone who wants to be great at marketing their product or service.”

Raj Saxena
CEO, IP Island, Inc.


"Market This is a great resource for small businesses, start-ups and anyone else who needs a little help kickstarting their marketing efforts. It's filled with good tips and advice and helpful real-world examples. Sherry's writing style makes this easy to read and fun, too."

Linda Popky
President, L2M Associates, Inc. (www.L2Massociates.com)
author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success